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Law Journal of the National Academy of Internal Affairs

  • Received 20.07.2025,
  • Revised 30.10.2025,
  • Accepted 25.11.2025
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Volume 15, No. 4, 2025
  • national policy; consumer policy of the state; harmonisation of legislation; consumerism; consumer; service provider; consumer rights protection
  • https://doi.org/10.63341/naia-chasopis/4.2025.09
  • Pages 9-19

Attracting the attention of researchers of various fields of knowledge to the problems of human rights, the implementation of a certain type or specific right in the context of the national legal system is due not only to the conditions of martial law in Ukraine, but also to the global trend of changing the worldview paradigm from positivist concepts towards natural law. This situation makes it necessary to rethink the role of a person in society, the purpose of the state mechanism, its law enforcement and human rights institutions in ensuring human rights, in particular in the sphere of functioning of consumer relations. The purpose of the study: using the subject criterion to characterise the state of research on the implementation of consumer policy of the state, to identify promising areas of research, and to highlight the basic methodological tools of contemporary legal scholars. The methodological basis was formed in accordance with the essential characteristics of the phenomenon under study, so the methods of hermeneutics, comparison, functional analysis, and pragmatism were used in the writing process. The paper examined the most well-known studies by contemporary researchers, who focused on public consumer legal relations and the functioning of consumer markets. It was concluded that in the field of scientific economic and legal knowledge on the interaction of subjects of legal relations with the status of consumer (buyer) and producer (seller), several areas have been formed, which made up the source base of research and understanding of which allows forming objective ideas on the implementation of consumer policy of the state, distinguishing it from the phenomena of state policy and state consumer policy. The analysis of legal acts of the United States of America, the countries of the European Union, and international organisations on legal regulation of consumer relations helped to reveal the insufficient regulation of these relations in Ukraine and to encourage scientists and practitioners to harmoniously combine in the implementation of joint normative activities. The insufficient quality of work in Ukraine of entities authorised to implement control and preventive measures has been shown, which makes it impossible to fully bring violators to justice and compensate the consumer for losses. Consumer public associations do not work effectively enough, which is especially noticeable in the consumer market of medicines and food products

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